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Opinion Why Jordan Will Be Fighting to Compete with Yeezy in 5 Years

words // Ray P:You shouldn't be surprised at the title of this article, because we've seen this story play out with two other titans before. Although it may be a difficult reality to accept, I'm h

words // Ray P:

You shouldn’t be surprised at the title of this article, because we’ve seen this story play out with two other titans before. Although it may be a difficult reality to accept, I’m here to paint the picture a lot clearer for you.

Growing up in the Michael Jordan era is the very reason I’m in awe at Kanye West’s takeover of popular culture. Just when I thought ‘Ye?couldn’t get any bigger, the NFL banned his Yeezy cleats, leaving me to shake my head in further?disbelief. We all know the ripple effect that can cause. Jordan Brand surely knows too.

To really understand the seismic shift that’s going on in sneakers, I had to step out of fashion and sports and look at the Apple vs Microsoft battle. Ironically, the rise of Kanye’s brand sounds a lot like Steve Jobs’ takeover. Let me explain…

In 1999, Microsoft had a stranglehold on marketshare in tech much like Nike and Jordan Brand collectively do in footwear. Business analysts thought there was no way any company could compete with Bill Gates’ powerhouse. Sound familiar yet? Ha.

Apple’s hype really started at the launch of the iPod in 2001, making it the first time the company became a?blip on Microsoft’s radar. The same thing happened for Kanye West’s Nike Air Yeezys in 2009. It marked the first time Nike gave a non-athlete his own signature sneaker. Both were important first steps in their respective journeys.

yeezy-air-jordan-vs-apple-copy
Google Trends??– Microsoft vs Apple interest over time compared to Air Jordan vs Yeezy

New levels of madness later ensued with the success of both Apple’s 4th generation iPod in 2004 and Kanye’s Nike Air Yeezy 2 in 2012. Only three years separated each of?their first game changing?products.

Apple’s next major move was the introduction of the iPhone in 2007. West was equally daring as he partnered with?adidas and debuted the Yeezy 750 Boost and 350 Boost in 2015. According to Google Trends, each?product resulted in interest levels finally matching that of their rivals — Microsoft and Jordan.

Nothing was the same since the iPhone in 2007. In fact, five years later, Microsoft was fighting just to compete. So in the case of the Old School Legend vs the New School Icon, I expect history to repeat itself.

The Yeezy brand will have the same effect on culture given its trajectory in many ways parallels Apple’s so much. Kanye West is not inventing anything new, he’s just more invested into creating an experience and perfecting the formula that took Nike and Jordan Brand thirty years to nail. With lifestyle footwear on lock, and cleated product already seeing a frenzied launch, in 2017 Mr. West is set?make his first waves in the Basketball market.

Yeezy has jumped over the Jumpman on a social level. Now, over the next five years, Kanye and adidas have to show and prove with numbers on the board. In my best Bart Scott voice, CAN’T WAIT!

Do you agree or disagree? Comment your thoughts down below on where each brand will be in 5 years.?

jordan-vs-yeezy-widescreen

Ray P

Teller of Truth, Lover of Sarcasm, and Wearer of Boost Send me your love/hate mail -> @rayp_photos

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